Pricing Plans

Linkrunner offers three plans based on your stage and scale:
PlanBest ForPrice
FreeTesting and evaluation$0 — up to 25,000 installs
GrowthProduction appsStarting at $0.01/install
EnterpriseHigh-volume appsCustom pricing
You can start on the Free plan and upgrade anytime from your dashboard billing page.

Billable Installs

Every attributed install is billable. An attributed install is one Linkrunner can match to a click or impression on a paid or owned marketing source within the attribution window. Organic installs are free. If there’s no matching click or impression, we don’t bill for it. Reinstalls count if they’re attributed. If a user reinstalls your app from a new ad, it’s a new billable install. If they reinstall on their own, it’s organic and free. We never bill the same install twice.

Free Installs

Every new account receives a one-time pool of 25,000 free installs. This pool is shared across all projects in your account — it is not per-project.
  • Free installs are consumed as your apps receive attributed installs
  • Once the pool is exhausted, you’ll need to be on a paid plan to continue tracking
  • The free pool does not reset monthly
If a specific project needs its own dedicated free install allocation, contact support to set up a per-project override.

Volume-Based Pricing

On the Growth plan, your per-install cost decreases as your volume increases. All installs within a billing month are charged at the same tier rate based on your total volume for that month. Higher volume means a lower rate on every install — not just the ones above a threshold. Combined with postpaid billing, this means you never overpay: your rate automatically adjusts to your actual usage each month. For your exact rate card, visit the billing page in your dashboard.

Pay After You Use, Not Before

Unlike most attribution platforms that require upfront commitments or annual contracts, Linkrunner billing is monthly and postpaid. You only pay for the installs you actually used — after the month is over.
  • No upfront payments or prepaid credits
  • No annual contracts or long-term lock-ins
  • No minimum spend requirements
  • Invoices are generated on the 1st of each month, covering usage from the prior calendar month
This means you can scale up during a big launch and scale back down the next month — you’ll only ever pay for what you used.

Invoices & Payments

You can view and pay invoices from your dashboard billing page. Supported payment methods:
  • Razorpay (cards, UPI, netbanking)
  • PayPal
Each invoice includes a payment link. You’ll receive an email notification when a new invoice is ready.

What happens when an invoice is overdue?

TimelineAction
Day 1Invoice generated and payment link sent
Day 5Payment reminder sent
Day 30Account access restricted — dashboard and reporting API stop until the outstanding invoice is paid
Attribution tracking continues uninterrupted while access is restricted — no data is lost. Dashboard and reporting API access reactivate automatically as soon as the outstanding invoice is cleared.

Billing Setup

Before your first invoice, you’ll need to complete your billing profile:
1

Add company details

Enter your company name, address, and tax ID (e.g., GST number) in the billing settings.
2

Select your currency

Choose between USD and INR. This determines the currency for all future invoices. Once set, your billing currency cannot be changed from the dashboard — contact support@linkrunner.io if you need to update it.
3

Review your plan

Confirm your plan selection and verify your rate card on the billing page.
Manage all billing settings from your dashboard. Need help? Contact support@linkrunner.io